SERVICES
Our communications portfolio features a variety of services to meet client need:
BRANDING
Branding is the process of communicating who you are, what you represent and what it is that differentiates you from everyone else. Branding typically utilizes your company name, logo, symbol, sign, features, colors or a combination thereof.Think McDonald’s and its golden arches; or, simply, think Apple. They represent instant recognition of the company and what it offers. How can P. Banks help you define and build your brand?
CAUSE-RELATED MARKETING
We believe in support of good causes and have tied programming to healthcare, education, housing, disaster relief, youth services and underserved populations.
COMMUNITY RELATIONS
We work to bridge the corporate-community divide by serving as a liaison between clients and the communities they serve, including diverse audiences. We understand fully that the ability to serve any community requires an in-depth knowledge of its history, demographics, culture, psychographics and core values as well as consistent, genuine relationship-building with its many publics. How can we serve you?
CONTENT CREATION
Our content is award-winning. We develop crisp, concise, effective content for a variety of digital and printed materials including annual reports, Web copy, press materials, correspondence or whatever vehicle best delivers your message.
CORPORATE ADVERTISING
We conceptualize, develop and execute advertising campaigns, especially those that support cause-related or event marketing.
EVENT MARKETING
At P. Banks Communications, we are event marketers extraordinaire. We utilize every vehicle at our disposal, i.e., publicity, promotions, social media, advertising, street teams, etc., to get the word out about your event program.
GRAPHIC DESIGN + WEBSITE DEVELOPMENT & MANAGEMENT
Logos, letterhead, layouts; we develop the graphic look and feel, providing stunning visual appeal. Need a website too? We identify your Web site needs and build Web solutions that work. We design sites with high functionality and rich user experience, including the latest SEO technology to optimize search engine rankings and Google Analytics to provide comprehensive user data. We’re Web warriors!
MARKETING COMMUNICATIONS
We are expert in marketing communications, which includes every mechanism that helps you reach your audience with your all-important message. Be it advertising, promotions, publicity or a social media campaign, P. Banks delivers the right communications mix for you
MEDIA RELATIONS
Media relations starts with media strategy. Just because you have a story to tell doesn’t mean everyone wants to hear it. When strategizing many questions ensue. Who would be most interested in the story and why? Why now? What is the best mode of communication for media outreach and what kind of information is needed? The answers to these questions help provide the foundation of media strategy along with the knowledge that there are at least three sides to every story. They are called story angles. Each requires its own pitch and its own media target audience. This level of strategic thinking has helped P. Banks garner a long line of media relations success stories.
MEDIA TOUR MANAGEMENT
Our expertise includes crafting messages, developing press materials, pitching targeted media, preparing spokespeople and managing all logistics for media tour success.
MESSAGE DEVELOPMENT
What is it that you really want to say? What message do you want to get across? We make sure you speak clearly and effectively to reach your audience with the exact message that you want to communicate.
PRESS CONFERENCES & SPECIAL EVENT MANAGEMENT
What if you gave a press conference and nobody came? At P. Banks Communications, we make sure your story is newsworthy and news-ready. We handle all press materials, media pitching and on-site logistics, and, of course, media who show up to hear what you have to say. We also design and execute special events to fit your needs. We handle programming, venue selection, entertainment, catering, décor, invitations, signage, program books, and all details to ensure your event is the talk of the entire town.
PRESS KIT & ELECTRONIC PRESS KIT (EPK) DEVELOPMENT
We write press releases, backgrounders, fact sheets, bios and frequently asked questions. We develop everything you need including graphic elements for an impactful, informative press kit for your program.
PROGRAM DEVELOPMENT
We conceptualize, develop and implement programming designed to exceed your marketing communications and public relations goals. Receptions, award shows, workshops and seminars all need the kind of expert planning and implementation P. Banks provides.
PUBLIC RELATIONS
According to the Public Relations Society of America, “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” At P. Banks Communications, we are expert in the practice and process of public relations. It’s our passion. Public Relations influences, enhances and inspires; it promotes, preserves and protects. It’s an awesome communications tool that makes an extraordinary difference on behalf of any organization or entity.
PUBLICITY
To heighten awareness for your program, we employ the P. Banks Publicity Machine. It involves a lot of moving parts, because a press release is nothing without targeted distribution. Distribution is nothing without follow-up. Follow-up is nothing without the right pitch, including a compelling media hook that attracts and holds media interest. And if the media says “yes” they will come to the event or conduct an interview, it’s all for naught if your program is not ready or your spokesperson unprepared. At P. Banks, we provide everything you need to generate the press coverage to make you shine on.
SOCIAL MEDIA & MARKETING
We can set up your Facebook, Twitter, Instagram and LinkedIn accounts and provide continual content updates to keep them fresh and exciting. We develop e-blast campaigns and work with a network of social marketers around the country. We can create YouTube videos, develop your blog site and write your daily blog. Let our e-team provide innovative social marketing solutions for you.
STRATEGY DEVELOPMENT
At P. Banks Communications, strategy is absolutely everything. Why are we doing what we’re doing? What is the ultimate goal and what is the roadmap for getting there? We develop a strategy that meets your exact needs, goals and objectives; then, we develop a strategic game plan that delivers.
OUR CLIENTS
P. Banks Communications
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